EP 6 | How Google search ranking works 🔎

Google is the undisputed leader in search, serving billions of queries daily with unparalleled accuracy and speed. Its dominance stems from a complex and highly sophisticated ranking algorithm that is continuously evolving to deliver the most relevant and useful results.

By analyzing hundreds of factors, including content quality, user behavior, and contextual signals, Google ensures that users find exactly what they're looking for, whether a simple fact or a comprehensive research topic.

An in-depth analysis of how Google's complex ranking system works was recently released after 100s of hours of research. Presenting a high-level view:

Originally deep dive by Mario Fischer from SearchEngineLand - https://searchengineland.com/how-google-search-ranking-works-445141.

I will try to break this down into important services from a system design pov and key strategies while setting up SEO for Google search in a later post.